“The medium, or process, of our time – electric technology – is reshaping and restructuring patterns of social interdependence and every aspect of our personal lives” (McLuhan 7).
Our generation has developed into a very technology savvy generation that technology has become embedded in our personal lives and in the television shows we watch. The show Reba is filled with the characters using technology. The younger daughter, Kyra, is constantly seen with a cell phone in her hand and when Reba takes it away from her as punishment you would think the world was coming to an end. By television using technology in it, it sends the message that everyone should be doing it (especially relevant to young kids who want to be part of the technology craze).
Take a walk down Hartford… What do you see? Most students are using their cell phones or Ipods. Technology can “remove” people from whatever situation they are in by giving them somewhat of an alternate reality – conversations with others via text messages. Also, technology has become our best friend because it keeps us in close contact with our friends and family. The days of handwritten, personal letters or greeting cards have practically vanished. Because of texting shorthand, most personal messages can be written in a 160 character text. Epic poems expressing how a person feels about another person or situation are no longer relevant because everyone wants their information shorter and faster.
Because of the age of technology, I wonder how Ray Johnson would have conducted his mail art process. Could he have been a graphic artist? Since it is so easy to send and receive email, Johnson could have created digital art to email around to his friends to collaborate on. The drawback to instantly sharing, however, is that once another individual has the work that is sent, you cannot get it back – they can retain a copy forever. This would have been detrimental to Johnson’s other art form – negotiation. Johnson’s tactics for negotiating a purchase could be hindered by multiple people having a partially completed piece of his final work.
As seen throughout history, technology will always be evolving, and as technology evolves society changes with it. As Mr. Walt Disney says, “There’s a great, big, beautiful tomorrow.”


